Factory logistics and distribution operations
Authentication · Loyalty · Efficiency · Prediction

We started by proving a product was genuine. Now we help predict who will buy it next.

One platform, built layer by layer. Product authentication, influencer loyalty, sales force efficiency, secondary and tertiary visibility, and predictive buying behaviour.

What We Do

Each capability led to the next.

01

Product
Authentication

Foundation since 2012

Integrating existing laser marking machines to our cloud platform. Critical in automotive, pharma, civil construction, regulated goods, and reward coupons.

02

Influencer and
End-User Loyalty

Built on authentication

Points, rewards, and recognition for distributors, dealers, contractors, and tradesmen through mobile apps.

03

Sales Force
Efficiency

Added next

Beat tracking, order capture, and field productivity. Similar to SFA, built on the data we already have.

04

Secondary and
Tertiary Visibility

Now available

See beyond primary sales. Know who is buying from whom, where, in what volume.

Layer 01 in detail

Product Authentication

We integrate existing laser marking machines at the plant with our cloud platform. Every unit gets a unique, traceable identity verifiable at any point in the chain. We do not ask you to change your production process or add new machinery. We make your existing assets work harder.

Product authentication matters most where the consequences of fakes are severe. In automotive, a counterfeit part can cause a safety failure. In pharma, it can endanger lives. In civil construction materials, it can compromise structural integrity. We also authenticate reward and loyalty coupons.

While we have not yet served pharmaceutical companies, our solution is straightforward and effective for that segment. The underlying technology and integration approach are the same.

Over 850 million+ units across 6,000+ SKUs authenticated. 175+ machines integrated across 27+ plants, all operating remotely.

Learn more
Production facility with laser marking integrated to cloud platform

How the loyalty chain connects

Plant Billing

NSU Platform

Distributor

Dealer

Contractor

Tradesman

Organised retail shelves showing brand visibility

What changes when the last mile becomes visible

  • Distributor to dealer to contractor to brand linkages get established, creating business stability
  • Competitive spirit amongst dealers drives increased buying
  • Buying behaviour data flows back to improve growth strategy
  • Brand loyalty deepens because people are recognised and rewarded
  • Revenue market share moves in a direction you can measure
The Platform

One platform.
Every layer.

Technology is only useful if it changes what people do, not what they report. It integrates with your existing billing system through APIs and extends what works to reach the people it currently can't.

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Authentication Engine

Integrates existing laser marking machines. Unique unit identity, real-time verification at any point in the chain.

API Integration

Direct connection to your billing system. Billed quantities flow in automatically.

Role-Specific Mobile Apps

Distributors, dealers, contractors, tradesmen. Each gets an interface built around their actions.

Sales Force Efficiency

Beat tracking, order capture, field productivity. Built on the data backbone we already have.

Multi-Level Visibility

See beyond primary sales. Track secondary and tertiary movement down the chain.

Governance and Audit Trails

Define rules for point accrual and redemption. Rs 100 million+ disbursed with full audit trails.

NSU Platform Dashboard
Nexxt Step Up platform dashboard
Track Record

What we have delivered so far.

850M+

Units authenticated

27+

Plants, remotely operated

30,000+

Distribution entities connected

600,000+

End-users engaged

175+

Machines integrated

6,000+

SKUs protected

Rs 100M+

Disbursed with audit trails

12+

Client-affiliates linked

Industries we served

FMCG Cement CPVC Pipes Wall Coating Wires and Cables Industrial and Automotive Adhesives Incense Sticks Publishing Regulated Consumer Goods
Leadership

The people behind the platform.

Sanjay Sawhney, Co-Founder and Director, former Vodafone

Sanjay Sawhney

Co-Founder and Director

Former Vodafone. Over two decades in corporate business services across India and global markets. Has led large-scale technology deployments for enterprise clients. Brings global-firm discipline with founder-level urgency.

Rajiv Chadda, Co-Founder and Director, former IBM

Rajiv Chadda

Co-Founder and Director

Former IBM. Deep background in platform architecture and enterprise technology. Understands that the most elegant system is worthless if the person at the end of the chain cannot use it on their phone.

About Us

We didn't plan five layers. Clients kept asking.

Nexxt Step Up started with one thing: proving a product was genuine. That was 2012. Everything since grew out of that capability, one conversation at a time.

We operate as a B2B Application SaaS company with long-term agreements. Change requests relevant to our domain are at no charge. IPR rests with us. Your data belongs to you. The company scales on customer accruals ploughed back into the platform.

Modern office team working on strategy

Business Model

B2B Application SaaS with long-term agreements
Domain-relevant change requests at no charge
IPR rests with us; data belongs to you

Infrastructure Partners

Cloud

AWS

Data Center

CntrlS

Telecom

Airtel, Vodafone Idea

Banking

ICICI

Five Layers, One Company

Product Authentication
Influencer and End-User Loyalty
Sales Force Efficiency
Frequently Asked

Questions we get asked.

We build and operate cloud-based platforms for product authentication, influencer and end-user loyalty, sales force efficiency, and secondary and tertiary sales visibility. We are building towards predictive buying behaviour analytics. All delivered as B2B SaaS with long-term agreements.

We integrate existing laser marking machines at plant level with our cloud platform. Each unit gets a unique, traceable identity verifiable at any point in the supply chain. We do not change your production process. Especially relevant for automotive, pharma, civil construction, regulated goods, and loyalty coupons. 175+ machines integrated across 27+ plants. 850M+ units authenticated.

The platform integrates with your plant billing system via APIs, converts billed tonnage into retail-saleable units, and transfers points through a distribution app. Each role in the chain gets a dedicated mobile app with controls, analytics, and reward mechanisms.

FMCG, cement, CPVC pipes, wall coating, wires and cables, industrial and automotive, adhesives, incense sticks, publishing, and regulated consumer goods.

Your data belongs to you. The intellectual property of the platform rests with Nexxt Step Up, but all business data is owned by you. Non-negotiable.

Senior specialists work directly with your leadership. Decisions in hours, not weeks. Company scales on customer accruals, not investor pressure. Domain-relevant change requests at no charge. You'll still be able to reach us in two years.

Get in Touch

No pitch decks in the first meeting.

We would rather listen. Understand your context, your distribution structure, the gaps you can see and the ones you suspect. If we can help, we will say how. If we cannot, we will say that too.

Registered Office

Nexxt Step Up Pvt Ltd
#713, Devika Tower, Nehru Place
New Delhi 110 019

We respond within one business day. No spam.