Welcome to Nexxtstepup

If you have an eye on your next step up, we can enable that elevation in a proverbial blink!

Companies, Industry Bodies, Government and the Press have been reporting the menace of fake products with metronomic regularity. The estimates for India are in excess of INR 55,000 crores annually in just one of the many sectors. Those for the world are estimated to cross $ 1.78 trillion by 2015. At one end, where the health of people and our planet is in peril, at the other it’s the fiscal health of the enterprises and the exchequer that are being severely compromised.

True to its name, Nexxt Step Up is all about elevating your organization’s positive experience in addressing these business challenges - striving to create a gold standard in it, and nothing less. Its professed objective is to not just plug, but to seal those revenue leakages created by counterfeiters and have it added straight to the bottom lines of the impacted organizations.

Besides progressive improvements in packaging to protect their brands, most Manufacturers and Brand Owners use holograms, bar codes, RFIDs, watermarks, taggants, ink and dyes as their defense mechanisms. Reactive legal suits and raids that are conducted to bust the counterfeiters with inputs from field teams are sporadic and a tall order to have on a regular basis. The runaway growth in fakes then is a telling comment on the success of such measures deployed in this big battle. There is a clear deficit in each of these, either in terms of degree of reliability, simplicity, convenience, accessibility or affordability.

Nexxt Step Up ensures that its solution is all that, at the same time. It galvanizes the customers by making them your biggest and most powerful allies in your war against the counterfeiters. But this step up is not the only or the last one. Nexxt Step Up provides the altitude to see the bigger picture of retaining, developing and exciting your client community offering novel and effective measures that consume low management bandwidth and are high on impact.

A solution without a return on investment is like having a handset without service – you just land up playing games. So we’ve designed ours for positive, impactful outcomes. Outcomes that are defined at the outset of our engagement and worth every bit, plus much more, of the resources you’re investing in it.

So, if you have an eye on your next step up, we can enable that elevation in a proverbial blink!